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Think about the moments you'll wear them
Optician's Tip
Think about what you already love to wear
Smart & Timeless
Relaxed & Casual
Colourful & Creative
Minimalist
Smart & Timeless
Relaxed & Casual
Colourful & Creative
Minimalist
Stylist's Tip
Where to Start
Start with a pair that fits well
Does Face Shape REALLY Matter?
Search online and you'll quickly find hundreds of articles telling you which glasses suit a round face, a square face or a heart-shaped face.
The truth? Not nearly as much as you've probably been led to believe.
While face shape can be a useful starting point, it's only one small part of the picture. In reality, we rarely choose frames based on face shape alone.
Instead of asking, “What shape is my face?”, we like to ask, “How would you like your glasses to make you look and feel?”
Sometimes it's about looking more sophisticated. Sometimes it's about appearing more approachable, adding definition, softening strong features or drawing attention to your eyes. These are the subtle styling decisions that transform a pair of glasses from simply fitting your face to genuinely enhancing it.
Soften strong features
If you have a more angular jawline or pronounced cheekbones, softer curves can create a beautiful sense of balance. Rounded or gently oval frames often soften strong lines without taking away your character.
Add definition
If your features are naturally soft or rounded, a frame with more structure or a gentle cat-eye can introduce definition and lift, helping create a little more contrast around your face.
Draw attention to your eyes
One of the easiest ways to make your eyes the focal point is through your glasses. A carefully chosen colour, a stronger brow line or subtle detailing around the upper part of the frame naturally encourages people to look towards your eyes first.
Create a stronger brow line
For people with very fair eyebrows, sparse brows or brows that have naturally become lighter over time, the right frame can create definition where there isn't much naturally. It's one of those styling tricks that often makes someone look instantly more polished without them being able to explain why.
Change the appearance of your nose
The position and shape of the bridge can subtly influence how your nose appears. A higher bridge may create the illusion of a shorter nose, while a lower bridge can sometimes help balance other facial proportions. These are tiny adjustments, but they can have a surprisingly noticeable effect.
Balance your proportions
Sometimes the goal isn't to suit a particular face shape at all. It might be adding a little width where it's needed, creating balance between your forehead and chin or simply choosing a frame that feels in proportion with your features.
There are no rules
Perhaps the biggest secret of all is that two people with exactly the same face shape can suit completely different glasses.
That's because your colouring, your features, your personality and your lifestyle all influence what feels right.
We've lost count of the number of people who've arrived convinced they “can't wear round glasses” or “should only wear rectangular frames” because that's what they read online, only to fall in love with something completely unexpected.
Sometimes the best pair is the one you almost didn't try on.
Buying Glasses Online
Buying glasses online has never been easier, but it's also one of those purchases where a little preparation goes a long way. The more you know about what suits you and how your current glasses fit, the more confident you'll feel choosing your next pair from home.
Here's how to give yourself the very best chance of finding glasses you'll genuinely love wearing.
Start with a pair you already love
If you already own a pair of glasses that feels comfortable and gets lots of compliments, use them as your starting point.
Take a look at the frame size, the overall shape and the colours you've enjoyed wearing. Ask yourself whether you'd like your next pair to be a little bolder, a little lighter or perhaps just slightly larger or smaller.
You don't need to buy the same style again, but your favourite pair can be an incredibly useful reference point.
Trust what you've learnt
Choosing glasses isn't about ticking boxes or following a formula. It's about understanding what feels comfortable, reflects your personality and fits naturally into your everyday life.
If you've taken the time to think about your style, the colours you're drawn to and the way different frames make you feel, you're already in a great position to choose confidently.
Don't be afraid to ask
One of the biggest advantages of buying from an independent optician is that you're never completely on your own.
If you're torn between two frames, unsure about sizing or simply want a second opinion, we'd always encourage you to get in touch.
A quick conversation can often give you the confidence to make the right decision.
A final thought
Buying glasses online shouldn't feel like a gamble.
With a little preparation — and the advice throughout this guide — you can choose a pair that feels comfortable, suits your style and becomes part of your everyday life.
And if you'd like a second opinion before you decide, we're always happy to help.
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